Menstral Central
Brand Identity
Client: Menstrual Central
Date: August - December 2022
Program: Photoshop, Illustrator, Indesign
This was a brand identity design for the non-profit organization, Menstrual Central.
This branding project consists of many different pieces to create a brand for their call to action. The non-profit’s main focus was to provide free menstrual products, in public bathrooms, to those who have a period. Their mission is to normalize and educate people about the stigma around periods and the needs of people who have them. The project consisted of different pieces to create a brand identity, such as a logo, color palette, branding, poster, brochure, box container, and sanitary wipe packaging designs.
To broaden the project’s reach and enhance its portfolio, the next step was to develop a website. The site consists of five main pages: about, products, components, and donate. Its primary goal is to showcase the brand and provide detailed information about its mission and activities. The homepage offers a concise summary of the brand’s initiatives with brief text and relevant images. Below this section, there’s a focus on displaying the materials used in the campaign, while another page highlights the free products offered by the brand.
